“This is a very exciting move for me and my team.   I am particularly excited about what this means for the brand and our customers.  It gives us access to the tremendously experienced team and resources at Lorillard and will allow us to move to the next level on our expansion and product development.   I’m happy to say that now as part of Lorillard, blu ecigs will be able to deliver an even greater level of quality and innovation to its customers that they have come to expect from blu.  I can’t wait to get started on this next phase and to see the response from our amazing customers.” Jason Healy, President and co-founder of blu.

In conjunction with this announcement everyone at blu would like to extend a huge thank you to all of our customers for their outstanding support and loyalty to a brand we are so proud to represent.  We can’t wait to serve you in the future as we continue to grow and unveil new products and services.

From an operational point of view, it will be business as usual for our customers, retailers and other partners through a normal transitional period.  Following this transition, we look forward to expanded distribution capabilities that will be communicated in the near future.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States.  Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S.  Newport, Lorillard’s flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S.  In addition to Newport, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina.

About blu ecigs:

blu ecigs is the best-selling electronic cigarette brand, with the look and feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  blu ecigs offers a realistic recreational alternative to smoking – creating a vapor “puff” that evaporates within seconds.  blu ecigs are available in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu ecigs is the market leader in providing innovative technology for  an improved consumer experience that enhances the enjoyment and social aspect of e-cigarettes.  blu ecigs is based in Charlotte, NC, and blu’s ingestible contents are made in the USA.  For more, visit www.blucigs.com.

For any further information or comment please email us at info@blucigs.com or visit our facebook page facebook.com/blucigs.  All press enquiries please email press@blucigs.com.  For more information regarding Lorillard please visit www.lorillard.com.

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Much discussion and misleading information has been published on the topic of electronic cigarettes – their health aspects, their effectiveness as a tobacco alternative and their use as a cessation device. This article is not meant to add to this clutter or misinformation but rather to add some clarity.

There is no arguing that the tobacco industry made no (or very little) attempt to inform its consumers and the community at large of the dangers of traditional cigarettes despite available research – until required by law. Let’s make sure this lesson does not fall on deaf ears to all of us in the electronic cigarette industry.  While we have great potential in front of us we also have the same potential for error if we focus purely on revenue without morality. We have the opportunity to help millions of people, so we must continue to fund research provide as much information as possible, so the final decision can ultimately be left up to the consumer, rather than decisions made for them through untruths and selective reporting.

I have been extremely disappointed in anti-smoking groups’ attitude towards e-cigs, not only as a brand owner but also as a smoker. I take exception to health advocates who take a hard line against the very product that could answer their directive at its core. Even as studies demonstrate the potential for e-cigs to dramatically reduce nicotine intake, and in some cases enable smokers to completely remove nicotine from their daily routine, health alliances and anti-smoking groups and other health advocates continue to rally against e-cigarettes. Ironically, this opposition is not exactly in the best interest of their “public health” directive. In fact, their methods are downright counterintuitive, since they’re in direct conflict with their charters – aimed at helping consumers stay tobacco free and to help smokers quit successfully. So why continue down this path?

 Read more about Electronic Cigarettes here

In my opinion the answer is simple; they are heavily influenced by politics, and the tobacco and pharmaceutical industries – plain and simple. Many of the same companies that hide under the guise of public safety are partly funded by these very same industries. I don’t claim that electronic cigarettes are 100% healthy, although that is still largely unknown, or are the answer to all our problems when it comes to smoking. What I am saying is they have shown undoubtedly the potential to be, so why not investigate and be proactive considering the possible rewards?

It is no secret that politicians receive contributions from big business like pharma and tobacco. To add to the conflict of interest they also have the added benefit of the taxes raised by traditional cigarettes sales – taxes that they claim are designed to partly discourage smokers through higher prices, but this move only stands to make tax an even larger (and more depended upon) part of the revenue stream for both federal and state governments. In essence it is feeding their addiction to this type of tax for survival. Tell me, have you ever seen a toll removed from a highway or exit ramp, even after its revenue has paid for its construction? If consumer health is their primary concern, than pushing for pre-mature bans or hiking taxes without truly examining the facts is not the proper perspective.

Now while I’m obviously an advocate for electronic cigarettes and openly have a dog in the fight, I completely support the fact that e-cigs need to have some regulations associated with their sale and I strongly believe that further testing has to be done to ensure the safety of the consumer, of which I am one. In the end, consumers should be their own best advocates and the steady rise in popularity shows that many are. Anti-smoking advocates and governments would be well advised to take notice, and not simply fold in the face of zealots.

See what else blu Cigs CEO, Jason Healy, has to say about the world of electronic cigarettes!

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Bill Regulating E-Cigs and Hookah Limits Consumers’ Freedom of Choice

PR Newswire

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 blu In XXL – Blu It Up!

blu in OK – Smoke in Style

blu in Rolling Stone – No Regrets

blu in Esquire – Leader of the Pack

 blu in Jet Set – Filthy. Stinking. Rich

About blu Cigs                     

blu Cigs is an innovator and the leading provider of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com

Visit blu on facebook, twitter, and online at www.blucigs.com. Thank you for supporting blu Cigs!

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1. Who should use blu?

• blu can be purchased and used by anyone who is 18 years of age or older. It should not be used by children, pregnant or breast feeding women, people with heart disease, high blood pressure, diabetes or people taking medicines for asthma or depression. Consult your physician before using any electronic cigarette product. CALIFORNIA PROPOSITION 65: Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.

2. How does blu work?

• blu works with a small rechargeable battery (blu Disposable is not rechargeable) and a unique, replaceable cartridge containing the exclusive blu flavors supplied by Johnson Creek. When you inhale (drag on the cigarette), it activates the cartridge, which vaporizes the solution.

3. Does blu produce smoke?

• No, blu produces a vapor which looks like smoke, but disappears in seconds.

4. What makes blu better than other electronic cigarettes?

• The blu product range is the best on the market, not only because of its quality and control standards, but also because of our industry-exclusive packs. The pack charges your batteries on the go and allows you to carry your flavor cartridges together with your spare batteries in a high-quality plastic case that is similar in size to a normal cigarette pack. Additionally, our cartridge produces more vapor than other electronic cigarettes and is made in the U.S. using Johnson Creek Smoke Juice.

Here are some other reasons:

• blu liquid is made in the U.S. using U.S. made ingredients; they are not made in China like other brands
• blu has strict quality control standards; we maintain an independent quality control organization that inspects product lines at all facilities daily

5. Why is the light on the end of the cigarette blue?

• The tip of blu is blue in color to alleviate any concerns people may have that you are smoking a real cigarette in areas where you typically cannot smoke traditional cigarettes. The blue light lets them know you are not smoking a cigarette.

6. Can I really smoke blu anywhere?

• blu is not a traditional cigarette and does not burn tobacco, so it can be smoked in bars, restaurants, planes(most international and private) and offices and other places where normal smoking bans are in effect. blu produces an odorless vapor that disappears in several seconds, unlike cigarette smoke. You should always check with the location before using blu.

7. What flavors are available?

• blu has developed 7 exclusive flavors: Magnificent Menthol, Classic Tobacco, Java Jolt, Cherry Crush, Vivid Vanilla, Peach Schnapps and Pina Colada. blu also releases seasonal flavors on a limited basis.

8. Is blu better for me than traditional cigarettes?

• blu liquid is made in the U.S. using U.S. made ingredients at a FDA-registered facility.
• blu has strict quality control standards; we maintain a quality control organization that inspects product lines at           all facilities daily.
• blu does not burn or use tobacco. It does not contain the smoke, ash and smell associated with traditional tobacco cigarettes. They provide users with a small dose of nicotine and flavoring while allowing them to satisfy their smoking needs.

9. Can blu be used to quit smoking?

• blu should not be used as a quit smoking device as it has not been approved by the FDA as a cessation device.

Ordering blu Cigs

10. Who can purchase blu?

• blu can be purchased and used by anyone who is 18 years of age or older. It should not be used by children, pregnant or breast feeding women, people with heart disease, high blood pressure, diabetes or people taking medicines for asthma or depression. Consult your physician before using any electronic cigarette product.

CALIFORNIA PROPOSITION 65: Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.

11. Is my online purchase via credit card secure?

• Yes. All transactions are processed using SSL (Secure Sockets Layer) technology which is designated by a padlock icon in Internet Explorer and Firefox. SSL encrypts the transmission of your payment information in such a way that only the parties involved in the transaction can read the information. In addition, your information will never be shared with a third party.

12. Where can I purchase blu?

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Company Maintains Support For Legislation Keeping Products Out of Minors’ Reach

Charlotte, NC – February 1, 2012 – As the electronic cigarette industry comes under fire, and public officials and lawmakers fight for legislation that would ban e-cigs in places where traditional smoking is disallowed, blu Cigs - which has the broadest online and in-store distribution of any U.S. e-cig vendor – is firing back against false broad-based claims, including those that allege all e-cig companies are marketing to minors. As lawmakers use this new tack in an attempt to vilify an entire industry, blu has taken proactive precautions to ensure minors cannot purchase its e-cigarettes – using the same process that alcohol and tobacco companies must mandatorily use to verify age for all online and phone purchases, each and every time. Additionally, blu has consciously chosen flavors that align with adult lifestyles – from “Peach Schnapps” and “Piña Colada,” to standard flavors such as “Classic Tobacco” and “Java Jolt”. blu does not offer flavors with traditional adolescent appeal like fruit punch, bubble gum, or chocolate. Jason Healy, President of blu Cigs comments, “We maintain the absolute highest standards when it comes to the retailers we choose, so to make these false accusations and call them out as irresponsible when it comes to e-cigarette sales is negligent. Our retail partners operate to the highest standard – and aggressively I.D. all customers for each and every sale.”

blu Cigs has been vocal about its support of any legislation that prevents minors from purchasing smokeless tobacco products, but according to Healy, tax increases on e-cigs are completely counter-intuitive and only serve to inhibit adult consumers’ freedom of choice. “Federal and state governments claim that high taxes on e-cigs are designed to price out consumers, but these increases are purely based on fiscal reasons, and completely contrary to consumer health advocacy,” comments Healy. A 2010 study co-authored by Dr. Michael Siegel of Boston University’s School of Public Health actually concluded that e-cigarettes are safer than tobacco cigarettes, and have the potential to become a smoking cessation device. Healy continues, “If consumer health is their primary concern, as it should be, then premature bans and tax hikes are not in the public’s best interest.”

blu Cigs offers a convenient alternative to smoking for adults, with a range of nicotine levels including nicotine-free cartridges for those who enjoy the act of smoking, but prefer to reduce or eliminate their nicotine intake. blu believes in working together to prohibit children’s access to e-cigs, while still allowing adults to make their own informed choices. For more information on blu Cigs, go to www.blucigs.com

About blu Cigs            

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC– at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

Visit blu Cigs facebook page and tweet us on Twitter.

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Johnson Creek with Blu Cigs

Why does Johnson Creek refer to their product as Smoke Juice where as the rest of the industry refers to it as e-liquid?

We call it Smoke juice because we want to distinguish our product from all of the other e-liquids that are produced that do not use the same quality ingredients and the same quality procedures as Johnson Creek does.

How does Johnson Creek control the nicotine percentages?

All of our production is controlled by cGMP standards. Johnson Creek’s Executive Vice President of Product Development carefully calculates every batch and then their Senior R&D Chemist verifies those calculations before sending the mix sheets to the lab for production. Once in the lab, their Lab Manager measures out and records all ingredients. Each of those measurements is then verified and signed by a second Lab Technician. The batches are then periodically tested with a GC-FID or GC-MS machine to verify accurate nicotine levels. Our test results show our nicotine levels are consistently within a 99.3% to 100.7% range.

Besides mix sheets and COAs, how does Johnson Creek ensure quality?

Johnson Creek follows cGMPs (current Good Manufacturing Practices), and SOPs (Standard Operating Practices). They also utilize a HACCP (Hazard Analysis Critical Control Point) program that includes full traceability and a recall program. They have both a Quality Manual and an Operations Manual that details the procedures.

Do you ever use flavor elements that may trigger allergic reactions? Things like oils from tree nuts, shellfish, etc.

Since there are literally thousands and thousands of things people are allergic to it is nearly impossible to create a consumable product that is free of every single allergen. With that said we do take allergens very seriously and assure our products are free of the most common types. For example, once we learned a small portion of our customer base had a slight allergic reaction to Propylene Glycol (PG), an entire line of 100% PG-free smoke juice was created for blu electronic cigarettes.

Are there any potential side effects from ingredients contained in the carts?

All ingredients we use in the manufacturing of our smoke juices are “generally regarded as safe” as defined by the USP (United States Pharmacopeia), GRAS (Generally Regarded As Safe for human consumption), EAFUS (Everything Added to Food in the United States), or the FDA.  Nicotine is the only exception. Nicotine is the only ingredient that requires a warning, as it is a known addictive substance.

Why do some flavors produce more vapor or last longer than others?

All of the flavors Johnson Creek produces for blu are Vegetable Glycerin based which in itself produces a greater amount of vapor compared to a Propylene Glycol based product.

Why does Java Jolt seem thick and produce less vapor?

In order to achieve a strong tasting coffee for Java Jolt, we opted to use ingredients that maximized flavor but in turn had a very thick consistency and limited vapor production. The decision was made to keep the flavor strong at the expense of some minor vapor production.

How does using Vegetable Based Glycerin compare to Propylene Glycol in terms of vapor and longevity?

 VG will produce a thicker, denser vapor, which will hang in the air longer, but the longevity of carts filled with the same amount of Smoke Juice should be the same whether filled with PG or VG.

When crafting a new flavor, what is the process like? Where do you start?

Once Johnson Creek finds something that they think will appeal to a wide range of e-smokers, they scour America to get dozens of samples of each and every ingredient. Sometimes the ingredients come from flavoring companies, sometimes from actual raw materials. Before they can even start the fun part of creating a recipe they must first confirm the ingredients are soluble, stay blended with other ingredients and have a low enough flash point that they will survive the atomizer and still provide strong flavor. By process of elimination, this essentially narrows the list down.

Once they have a list of ingredients that survived the testing gauntlet, then the fun begins. Based on each ingredient’s strength, as well as past experience, they create an initial recipe using the levels they think will mesh well and compliment the multitude of other flavors in the recipe. Once blended in a zero nicotine base we get to sample the recipe for the first time. They first smell then taste the raw liquid and then load up a cartomizer and give it a vape. Based on the taste, either adjustments are made or they proceed to make a low nicotine version for testing by in-house vapers. After the staff takes at least a full day to independently vape each sample, each person is interviewed in private so their feedback is not skewed by other opinions. Based on the collective feedback, multiple revisions are made until we have a final product that meets the high blu standards.

Is it true that Johnson Creek was the first company in America to make smoke juice/e-liquid?

Yes, in 2007, they began work on what would become their original formulas and then went on to found Johnson Creek Enterprises, LLC. JCE became the first company in America to make smoke juice / e-liquid from scratch.

Is it true that Johnson Creek was the first company in the world to create non-PG smoke juice?

Yes it is. JCE was the first company in the world to create a smoke juice / e-liquid completely devoid of propylene glycol (PG). Today, though some companies incorrectly market what they call “PG-free.” What many of them may not realize is that the vast majority of the flavorings themselves are PG-based. However, you can be completely certain that your blu smoke juice is 100% PG-free.

Click here to take a video tour through Johnson Creek in Wisconsin.  

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Sometimes the fix is a simple one for some common problems. In the video above, Jon, from the social medial team talks about a simple way to clean out the threading on your electronic cigarette batteries as well as cleaning your charging pack.

Over time, dust, dirt, grime, e-liquid juice and other small particles can build up in the threads of your batteries and cartridges that can adversely effect the charge and performance of your batteries. In this video, Jon shows the best way to clean your batteries and pack. Be sure to let everything dry completely before trying to use them again.

electronic cigarette batteries

Things needed to clean your electronic cigarette batteries and charging pack.

1. cotton swabs (q-tips)

2. Rubbing alcohol

3. your electronic cigarette batteries

4. your charging pack

5. about 45 seconds of spare time

About blu Cigs                     

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in Forbes, NY Times, the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

For more questions about blu electronic cigarette batteries, see the blu batteries wiki page.

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–January 2, 2011

By: Alexandra Bruell

AdAge

Traditional smokers taking up electronic cigarettes(e-cigarette) might be trying to quit the real thing, but e-cigarette marketers can’t talk about that. In fact, they can’t discuss any potential health benefits in marketing, as the Food and Drug Administration doesn’t regulate e-cigarettes as “drug-delivery devices.”

Blu e-cigarettes

Because e-cigarettes are classified as tobacco products, marketers are constrained when it comes to messaging about a product that contains nicotine but not other harmful substances found in cigarettes.

But at the same time, because the cigarettes are not regulated, marketers in this relatively new and growing space are benefiting from looser FDA restrictions and are boosting budgets — even though finding marketing agencies and search platforms willing to rethink no-tobacco-client policies isn’t so simple.

One such brand is Spire, launched in October by Procter & Gamble marketing veteran Jeffrey Hill. It is looking to take advantage of any of the category’s health benefits without saying as much in consumer-facing marketing.

Mr. Hill is making his case to oncologists. He told Ad Age he is also in talks with city officials across the country to ink public-private partnerships that could make the products available for sale in public locations….

Click Here to Read More

About Blu

blu is an innovator and the leading provider of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

Educating people about the uses and benefits is what will keep this business growing. blu cigs is actively working everyday to help educate people on what an e-cigarette is.

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What is an e-cigarette? In the past, smoking at a bar or club was as common as ordering another round, but the spate of regulations and laws banning smoking in licensed establishments in recent years is changing the landscape. In the 27 states and numerous localities where smoking is banned in bars, clubs and restaurants, operators are scrambling to figure out how to keep smoking patrons on the premises while remaining in compliance as well as finding ways to supplement lost revenues as a result of the new rules.

E-Cigarettes around town

Blu Cigs in Nightclub and Bar Magazine

That’s where electronic cigarettes come into play. Operators now can offer smokers — and curious non-smokers — a healthier, smoke-free alternative to regular cigarettes, keeping them in bars and clubs longer and spending more. Additionally, in places where smoking is permitted, e-cigarettes can help owners assuage guests who might not return if they’re constantly engulfed in cigarette smoke.

E-cigarettes are taking hold around the country, thanks to word-of-mouth marketing coupled with the promise of large profit margins and generally happier clientele. The bottom line is that including e-cigarettes among the offerings at your bar or club will have you seeing through the smoke to limitless profit potential.

Light One Up

E-cigarettes typically consist of an atomizer, a nicotine cartridge, a battery and a light-emitting diode (LED) that mimics the lit tip of a real cigarette; disposable e-cigarettes, which are sold at bars and clubs, come in menthol and tobacco flavors. The atomizer activates when the cigarette is inhaled, creating a smoke-like yet odorless vapor that contains no tobacco. Each disposable e-cigarette is equal to about two packs of cigarettes or approximately 400 puffs.

Most e-cigarette companies carry liability insurance, and executives make sure their companies are in full compliance with tobacco laws. (Even though e-cigarettes contain no tobacco, the U.S. Food and Drug Administration announced earlier this year that the devices would be regulated like tobacco products.) These measures not only are necessary for government regulations, they also help demonstrate that e-cigarettes are a smart long-term investment, even if laws change in the future.

Visually, each e-cigarette company chooses its own particular aesthetic; some look like real cigarettes while others supply myriad color options. At Cosmos Café in Charlotte, N.C., General Manager Michael Exum introduced Blu Cig e-cigarettes to patrons, and although Exum keeps the product behind the bar, the e-cigarettes’ black exterior and blue LED make customers stand out in a crowd. The e-cigarettes’ cool look is one reason smokers and non-smokers are lining up to make a purchase at Cosmos.

“It adds an additional aspect to someone’s evening to try something they’ve never tried before. And, it will curb their appetite to have a real cigarette,” Exum remarks.

One thing remains true: The e-cigarette is a conversation-starter — an intriguing accessory that has customers doing the legwork through their own word-of-mouth marketing.

“It just takes one customer smoking one, and people ask questions,” notes Ted McCrary, general manager of Pensacola, Fla., nightclub Emerald City. McCrary is in a unique position because Florida allows smoking in stand-alone bars or clubs that make no more than 10% of their revenue from food sales. Even though smoking is allowed, McCrary still sells Finiti e-cigarettes. It’s “the notion of smoking,” that’s attractive, he says. “I think they’re going to become more popular in time, and I think, at some point, we might not have the luxury of smoking in a nightclub.”

Smart Social Strategies
McCrary has a leg up on his competitors who don’t offer any smoking alternatives at their bars or clubs, and the easiest way for him to persuade new guests to try Finiti e-cigs is through word-of-mouth marketing.

“The very best thing is when someone has one around the bar. Everyone asks where they got [the e-cigarette], and that’s the absolute best thing as far as advertising,” he says.

Garrett Henderson, owner of Marz Bar & Grille in Milford, N.J., uses a scrolling LED screen to spark guest curiosity about the True Vapor Krave 300 and 505 e-cigarettes he sells, but he also knows his demographic.

“I sell them to people who smoke a pack of cigarettes a month — someone who has a cigarette with a drink. That’s my demographic. The heavy smoker is not going to buy this,” he explains.

Initially, Henderson says the novelty of the e-cigarette is what attracted customers. The eye-catching packaging and non-smelling vapor piqued interest.

“At first, you have to give them away a little bit. I would give them to the bartenders, and I would walk around with one,” he says. It wasn’t long before he was able to get patrons talking about and purchasing their own disposable e-cigarettes. His endorsement is enough to sell about 12 to 15 e-cigarettes on a busy weekend night. What’s more, guests specifically go to Marz Bar to buy them again and again.

Money Matters
Located in a blue-collar town, Marz Bar gains value by selling e-cigarettes. Patrons who smoke the $12 e-cigarettes project an air of affluence. “It fits together in our VIP area,” Henderson says, noting that the bar makes between $6 and $6.50 on each purchase.

Exum hopes to capitalize on potential e-cigarette revenue at Cosmos, but he admits there isn’t a steady flow of profits: “On a Saturday, we many not sell a single one, or we may sell 10.” He notices, however, that people who are puffing on an e-cigarette are staying at the bar longer. “The person next to an [e-cigarette smoker] will pick one up because of it.”

“We did a study, and we found that when people stayed inside to smoke, they were ordering 1.4 more drinks than they would have if they had been going outside,” explains Blu Cigs President Jason Healey. “We found in the bars that we work with, they experience a solid increase in general sales because people aren’t going outside as much. That’s always positive.”

At Emerald City, McCrary nets a lucrative 30 to 35% profit margin on e-cigarettes, which are sold for $10 each. Additionally, guests smoking e-cigarettes hang out at the bar longer, buying more drinks. Emerald City has four bars, but McCrary only displays Finiti e-cigarettes at the two toward the front of the club because “people hang out and sit around those two bars opposed to the dance floor.”

Operators have a penchant for making money, and customers will spend more money if they’re spending more time inside the venue. “The more you drink, the more you smoke. From a profit standpoint, it makes a lot of sense,” explains Shelli Knight, brand manager of Finiti e-cigarettes.

Guest Benefits
The biggest problem keeping e-cigarettes from full-on market dominance is uneducated guests but that can be overcome as more people begin to understand the e-cigarette concept. Louis Rossi, president of Worldwide Distributing, LLC, which sells Clayton e-cigarettes, explains that “when you look at all the factors involved — the bar owners keeping customers happier and in seats instead of outside smoking — it’s just a better atmosphere for patrons. Customers use them more and more. It’s a fantastic alternative.”

In fact, the benefits of selling e-cigarettes at bars and clubs don’t just make smokers happy, they create a welcome environment for all types of clientele.

“It’s just the courtesy to other people, especially on a crowded night,” McCrary explains. “A lot of people feel the pressure from their group of friends. They like the idea of smoking something that doesn’t bother anyone else. Some people are opting [for them] as a courtesy to other people.”

Because there is no odor or lingering smoke, guests are more apt to try e-cigarettes so they can hang around their non-smoking friends, contributing to a friendlier environment and a thriving atmosphere. “You’re not just selling a product to bars and nightclubs, you’re selling a solution to a problem,” Rossi explains.

A problem-solving device that makes your operation money certainly is rare in the fickle bar and nightclub business. Not to mention, e-cigarettes can help your bar or club gain notoriety in your area. Henderson sees this firsthand. “When you’re in a club environment with music going, with videos going, [e-cigarettes] just add to it. As you walk around and are puffing on it — between the flavor and how long it lasts and the light — it’s cool.” NCB

Article from Bar & Nightclub 

Learn more about e-cigarettes from blu cigs.

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